{"id":158183,"date":"2026-03-23T22:18:17","date_gmt":"2026-03-23T22:18:17","guid":{"rendered":"https:\/\/wp-staging.sproof.com\/kodel-tapatybes-nustatymo-procesai-b2b-sektoriuje-zlunga-ir-kaip-nulines-zinios-issprendzia-problema\/"},"modified":"2026-05-16T21:22:31","modified_gmt":"2026-05-16T21:22:31","slug":"kodel-tapatybes-nustatymo-procesai-b2b-sektoriuje-zlunga-ir-kaip-nulines-zinios-issprendzia-problema","status":"publish","type":"post","link":"https:\/\/wp-staging.sproof.com\/lt\/kodel-tapatybes-nustatymo-procesai-b2b-sektoriuje-zlunga-ir-kaip-nulines-zinios-issprendzia-problema\/","title":{"rendered":"Kod\u0117l tapatyb\u0117s nustatymo procesai B2B sektoriuje \u017elunga ir kaip &#8220;nulin\u0117s \u017einios&#8221; i\u0161sprend\u017eia problem\u0105"},"content":{"rendered":"\n<p>Grie\u017etai reguliuojamose pramon\u0117s \u0161akose tapatyb\u0117s patikrinimas yra b\u016btina proceso dalis. Daugelis \u012fmoni\u0173 daug investuoja \u012f KYC ir KYB procesus ir vis tiek praranda naudotojus lemiamu momentu: \u012fsijungimo, registracijos ar prie\u0161 pasira\u0161ant sutart\u012f metu. Daugelis \u0161i\u0173 tapatyb\u0117s nustatymo proces\u0173 \u017elunga ne d\u0117l technologijos, o d\u0117l naudotoj\u0173 pritarimo ir veiklos trinties.  <\/p>\n\n<h2 class=\"wp-block-heading\">Per daug duomen\u0173, per didel\u0117 trintis<\/h2>\n\n<p>Prie\u017eastis paprasta: naudotojai vis da\u017eniau nenori atskleisti visos savo tapatyb\u0117s vien tam, kad u\u017ebaigt\u0173 vien\u0105 proces\u0105 &#8211; registracij\u0105, sutarties pasira\u0161ym\u0105 ar prisijungim\u0105 prie platformos.<\/p>\n\n<p>D\u0117l to kyla dvi konkre\u010dios problemos:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>At\u0161aukimai proceso metu ir ma\u017e\u0117jantis konversijos rodiklis<\/li>\n\n\n\n<li>Did\u0117jan\u010dios operacin\u0117s pastangos d\u0117l rankini\u0173 patikrinim\u0173 ir pagalbos atvej\u0173<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Ne\u012fvertinta rizika: atsakomyb\u0117 u\u017e duomenis<\/h2>\n\n<p>Kartu \u012fmon\u0117s da\u017enai renka gerokai daugiau duomen\u0173, nei reikia, ir taip kelia sau papildom\u0105 rizik\u0105. Kiekviena saugoma tapatyb\u0117 rei\u0161kia atsakomyb\u0119. Asmens tapatyb\u0117s duomenys, gimimo datos ir biometrin\u0117 informacija yra ne tik jautr\u016bs &#8211; jie taip pat grie\u017etai reglamentuojami pagal BDAR. Duomen\u0173 nutek\u0117jimo atveju kyla ne tik \u017eala reputacijai, bet ir galimos didel\u0117s finansin\u0117s pasekm\u0117s.     <\/p>\n\n<h2 class=\"wp-block-heading\">Atributo patvirtinimas: Naujasis skaitmenin\u0117s tapatyb\u0117s standartas<\/h2>\n\n<p>Reguliavimo poky\u010diai Europoje (\u012fskaitant eIDAS) ai\u0161kiai rodo teising\u0105 krypt\u012f: atsisakoma rinkti visus tapatyb\u0117s duomenis ir pereinama prie atskir\u0173 po\u017eymi\u0173 patvirtinimo. B\u016btent \u010dia <strong>pasitarnauja<\/strong> \u0161iuolaikin\u0117s technologijos, pavyzd\u017eiui, &#8221; <strong>nulin\u0117s \u017einios&#8221; \u012frodymai<\/strong>. U\u017euot perdavus i\u0161samius duomen\u0173 \u012fra\u0161us, patvirtinamas tik tam tikros s\u0105lygos \u012fvykdymas, pvz:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;\u012emon\u0117 yra registruota&#8221;  <\/li>\n\n\n\n<li>&#8220;Asmuo yra \u012fgaliotas pasira\u0161yti&#8221;  <\/li>\n\n\n\n<li>&#8220;Asmuo yra vyresnis nei 18 met\u0173&#8221;<\/li>\n<\/ul>\n\n<p>neatskleid\u017eiant pagrindini\u0173 duomen\u0173.<\/p>\n\n<h2 class=\"wp-block-heading\">&#8220;sproof ident&#8221;: minimal\u016bs duomenys, did\u017eiausia nauda verslui<\/h2>\n\n<p>Naudodami <a href=\"https:\/\/www.sproof.com\/ident\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/ident\/\" rel=\"nofollow noopener\" target=\"_blank\">&#8220;sproof ident&#8221;<\/a> laikom\u0117s b\u016btent tokio po\u017ei\u016brio: \u012fmon\u0117s gauna b\u016btent t\u0105 informacij\u0105, kurios joms reikia, ir ne daugiau bait\u0173.  <\/p>\n\n<p>Konkre\u010diai tai rei\u0161kia, kad  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vis\u0173 asmens tapatyb\u0117s kortel\u0117s duomen\u0173 perdavimas ne\u012fmanomas  <\/li>\n\n\n\n<li>Nereikalingos asmenin\u0117s informacijos nesaugojimas  <\/li>\n\n\n\n<li>Vietoj to: patikrinti &#8220;taip\/ne&#8221; po\u017eymiai arba atrankiniai duomen\u0173 ta\u0161kai.  <\/li>\n<\/ul>\n\n<p>&#8220;sproof ident&#8221; veikia kaip patikimas tarpininkas tarp tapatyb\u0117s \u0161altinio ir paslaug\u0173 teik\u0117jo, naudojantis Europos eID sistemas.<\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png\" alt=\"&quot;Sproof&quot; tinklara\u0161tis: &quot;Sproof ident&quot;\" class=\"wp-image-155059 size-full\" srcset=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png 1024w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-300x160.png 300w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-768x410.png 768w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1536x819.png 1536w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1200x640.png 1200w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-600x320.png 600w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident.png 1933w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" rel=\"nofollow noopener\" target=\"_blank\">&#8220;eIDAS 2.0&#8221; ir tapatyb\u0117s kaupikliai: saugiai valdyti skaitmenin\u0119 tapatyb\u0119 \u2192<\/a><\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Kod\u0117l \u0161is metodas yra labai svarbus j\u016bs\u0173 verslui<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Ma\u017eesn\u0117 atsakomyb\u0117s rizika <\/strong><strong><br\/><\/strong>Ma\u017eiau saugom\u0173 duomen\u0173 rei\u0161kia ma\u017eesn\u012f atak\u0173 pavir\u0161i\u0173 ir ma\u017eesn\u0119 reguliavimo rizik\u0105.<br\/><\/li>\n\n\n\n<li><strong>Didesn\u0117 konversija ir geresn\u0117 naudotojo patirtis<\/strong><br\/><strong>.<\/strong> &#8220;Lean&#8221; procesai be &#8220;duomen\u0173 atskleidimo&#8221; u\u017ebaigiami grei\u010diau ir padidina u\u017ebaigimo rodiklius.<br\/><\/li>\n\n\n\n<li><strong>Operacin\u0117s lengvatos<\/strong><br\/>Automatizuota standartizuota patikra suma\u017eina rankini\u0173 patikrinim\u0173 ir pagalbos i\u0161laidas.<br\/><\/li>\n\n\n\n<li><strong>Ateityje u\u017etikrinsite atitikt\u012f (eIDAS ir BDAR)<\/strong><br\/>Vykdysite teis\u0117s akt\u0173 reikalavimus neinvestuodami \u012f daug duomen\u0173 reikalaujan\u010dius senus modelius.<br\/><\/li>\n\n\n\n<li><strong>Mastelio didinimas per integracij\u0105<\/strong><br\/>Daugyb\u0119 Europos tapatyb\u0117s paslaug\u0173 teik\u0117j\u0173 galima prijungti per &#8220;sproof eID Hub&#8221;, palaikant pasirinktin\u012f duomen\u0173 skelbim\u0105.<\/li>\n<\/ol>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Ma\u017eiau duomen\u0173. Didesnis efektyvumas. Ma\u017eiau rizikos.    <\/h2>\n\n<p>Tapatyb\u0117s tikrinimas B2B srityje neturi b\u016bti susij\u0119s su i\u0161laidomis ir rizika. Tie, kurie \u0161iandien remiasi duomen\u0173 minimizavimu ir atributais pagr\u012fstu tikrinimu, ne tik suma\u017eina reguliavimo rizik\u0105, bet ir kartu padidina konversijos ir proces\u0173 efektyvum\u0105.   <\/p>\n\n<p><strong><a href=\"https:\/\/www.sproof.com\/vertrieb\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/vertrieb\/\" rel=\"nofollow noopener\" target=\"_blank\">Leiskite m\u016bs\u0173 ekspertams jus konsultuoti ir su\u017einokite, kaip galite optimizuoti savo KYC\/KYB procesus ir kartu suma\u017einti rizik\u0105 \u2192<\/a><\/strong><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;sproof ident&#8221; tapatyb\u0117s patvirtinimui<\/p>\n","protected":false},"author":11,"featured_media":162681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[709],"tags":[],"class_list":["post-158183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ziniu-pastas"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/posts\/158183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/comments?post=158183"}],"version-history":[{"count":1,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/posts\/158183\/revisions"}],"predecessor-version":[{"id":158187,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/posts\/158183\/revisions\/158187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/media\/162681"}],"wp:attachment":[{"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/media?parent=158183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/categories?post=158183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/lt\/wp-json\/wp\/v2\/tags?post=158183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}