{"id":158231,"date":"2026-03-23T22:18:17","date_gmt":"2026-03-23T22:18:17","guid":{"rendered":"https:\/\/wp-staging.sproof.com\/why-identity-processes-fail-in-b2b-and-how-zero-knowledge-solves-the-problem\/"},"modified":"2026-05-16T21:22:57","modified_gmt":"2026-05-16T21:22:57","slug":"why-identity-processes-fail-in-b2b-and-how-zero-knowledge-solves-the-problem","status":"publish","type":"post","link":"https:\/\/wp-staging.sproof.com\/en\/why-identity-processes-fail-in-b2b-and-how-zero-knowledge-solves-the-problem\/","title":{"rendered":"Why identity processes fail in B2B &#8211; and how &#8220;zero knowledge&#8221; solves the problem"},"content":{"rendered":"\n<p>In highly regulated industries, identity verification is an indispensable part of the process. Many companies invest heavily in KYC and KYB processes &#8211; and still lose users at the crucial moment: during onboarding, registration or before signing a contract. Many of these identity processes fail not because of the technology, but because of user acceptance and operational friction.  <\/p>\n\n<h2 class=\"wp-block-heading\">Too much data, too much friction<\/h2>\n\n<p>The reason is simple: users are increasingly unwilling to disclose their full identity just to complete a single process &#8211; be it registration, signing a contract or accessing a platform.<\/p>\n\n<p>This leads to two specific problems:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Aborts in the process and falling conversion rates<\/li>\n\n\n\n<li>Increasing operational effort due to manual checks and support cases<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The underestimated risk: data liability<\/h2>\n\n<p>At the same time, companies often collect significantly more data than necessary &#8211; and thus create an additional risk for themselves. Every stored identity means responsibility. ID data, dates of birth and biometric information are not only sensitive &#8211; they are also highly regulated in the context of the GDPR. In the event of a data leak, there is not only reputational damage, but also potentially significant financial consequences.     <\/p>\n\n<h2 class=\"wp-block-heading\">Attribute confirmation: The new standard of digital identity<\/h2>\n\n<p>Regulatory developments in Europe (including eIDAS) are clearly pointing in the right direction: away from collecting complete identity data and towards confirming individual attributes. This is precisely where modern technologies such as <strong>zero knowledge proofs<\/strong> come in. Instead of transferring complete data records, it is only confirmed that a certain condition is met, e.g:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Company is registered&#8221;  <\/li>\n\n\n\n<li>&#8220;Person is authorized to sign&#8221;  <\/li>\n\n\n\n<li>&#8220;Person is over 18&#8221;<\/li>\n<\/ul>\n\n<p>Without disclosure of the underlying data.<\/p>\n\n<h2 class=\"wp-block-heading\">sproof Ident: Minimum data, maximum business benefit<\/h2>\n\n<p>This is exactly the approach we take with <a href=\"https:\/\/www.sproof.com\/ident\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/ident\/\" rel=\"nofollow noopener\" target=\"_blank\">sproof Ident<\/a>: companies receive exactly the information they need &#8211; and no more bytes.  <\/p>\n\n<p>In concrete terms, this means  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>No transfer of complete ID card data  <\/li>\n\n\n\n<li>No storage of unnecessary personal information  <\/li>\n\n\n\n<li>Instead: verified yes\/no attributes or selective data points  <\/li>\n<\/ul>\n\n<p>sproof Ident acts as a trusted intermediary between the identity source and the service provider &#8211; using European eID systems.<\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png\" alt=\"sproof Blog: sproof Ident\" class=\"wp-image-155059 size-full\" srcset=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png 1024w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-300x160.png 300w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-768x410.png 768w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1536x819.png 1536w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1200x640.png 1200w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-600x320.png 600w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident.png 1933w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" rel=\"nofollow noopener\" target=\"_blank\">eIDAS 2.0 &amp; identity aggregators: securely managing digital identity \u2192<\/a><\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Why this approach is crucial for your business<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Reduced liability risk <\/strong><strong><br\/><\/strong>Less stored data means less attack surface &#8211; and lower regulatory risks.<br\/><\/li>\n\n\n\n<li><strong>Higher conversion and better user experience<\/strong><br\/>Lean processes without &#8220;data disclosure&#8221; are completed faster and increase completion rates.<br\/><\/li>\n\n\n\n<li><strong>Operational relief<\/strong><br\/>Automated, standardized verification reduces manual checks and support costs.<br\/><\/li>\n\n\n\n<li><strong>Future-proof compliance (eIDAS &amp; GDPR)<\/strong><br\/>You meet regulatory requirements without investing in data-intensive legacy models.<br\/><\/li>\n\n\n\n<li><strong>Scalability through integration<\/strong><br\/>Numerous European identity providers can be connected via the sproof eID Hub &#8211; with support for selective data release.<\/li>\n<\/ol>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Less data. More efficiency. Less risk.    <\/h2>\n\n<p>Identity verification in B2B does not have to be a cost and risk factor. Those who rely on data minimization and attribute-based verification today not only reduce regulatory risks, but also improve conversion and process efficiency at the same time.   <\/p>\n\n<p><strong><a href=\"https:\/\/www.sproof.com\/vertrieb\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/vertrieb\/\" rel=\"nofollow noopener\" target=\"_blank\">Let our experts advise you and discover how you can optimize your KYC\/KYB processes and reduce risks at the same time \u2192<\/a><\/strong><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sproof Ident for identity verification<\/p>\n","protected":false},"author":11,"featured_media":162673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-158231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/posts\/158231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/comments?post=158231"}],"version-history":[{"count":1,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/posts\/158231\/revisions"}],"predecessor-version":[{"id":158234,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/posts\/158231\/revisions\/158234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/media\/162673"}],"wp:attachment":[{"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/media?parent=158231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/categories?post=158231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/en\/wp-json\/wp\/v2\/tags?post=158231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}