{"id":158219,"date":"2026-03-23T22:18:17","date_gmt":"2026-03-23T22:18:17","guid":{"rendered":"https:\/\/wp-staging.sproof.com\/proc-procesy-identifikace-v-b2b-selhavaji-a-jak-problem-resi-nulova-znalost\/"},"modified":"2026-05-16T21:22:57","modified_gmt":"2026-05-16T21:22:57","slug":"proc-procesy-identifikace-v-b2b-selhavaji-a-jak-problem-resi-nulova-znalost","status":"publish","type":"post","link":"https:\/\/wp-staging.sproof.com\/cs\/proc-procesy-identifikace-v-b2b-selhavaji-a-jak-problem-resi-nulova-znalost\/","title":{"rendered":"Pro\u010d procesy identifikace v B2B selh\u00e1vaj\u00ed &#8211; a jak probl\u00e9m \u0159e\u0161\u00ed &#8220;nulov\u00e1 znalost&#8221;?"},"content":{"rendered":"\n<p>Ve vysoce regulovan\u00fdch odv\u011btv\u00edch je ov\u011b\u0159en\u00ed toto\u017enosti nezbytnou sou\u010d\u00e1st\u00ed procesu. Mnoho spole\u010dnost\u00ed investuje velk\u00e9 prost\u0159edky do proces\u016f KYC a KYB &#8211; a p\u0159esto p\u0159ich\u00e1zej\u00ed o u\u017eivatele v rozhoduj\u00edc\u00edm okam\u017eiku: p\u0159i n\u00e1stupu, registraci nebo p\u0159ed podpisem smlouvy. Mnoh\u00e9 z t\u011bchto proces\u016f ov\u011b\u0159ov\u00e1n\u00ed toto\u017enosti selh\u00e1vaj\u00ed nikoliv kv\u016fli technologii, ale kv\u016fli akceptaci ze strany u\u017eivatel\u016f a provozn\u00edmu t\u0159en\u00ed.  <\/p>\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edli\u0161 mnoho dat, p\u0159\u00edli\u0161 mnoho t\u0159en\u00ed<\/h2>\n\n<p>D\u016fvod je jednoduch\u00fd: u\u017eivatel\u00e9 jsou st\u00e1le m\u00e9n\u011b ochotn\u00ed odhalit svou plnou identitu jen proto, aby dokon\u010dili jedin\u00fd proces &#8211; a\u0165 u\u017e jde o registraci, podpis smlouvy nebo p\u0159\u00edstup k platform\u011b.<\/p>\n\n<p>To vede ke dv\u011bma specifick\u00fdm probl\u00e9m\u016fm:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Storna v pr\u016fb\u011bhu procesu a klesaj\u00edc\u00ed konverzn\u00ed pom\u011bry<\/li>\n\n\n\n<li>Zv\u00fd\u0161en\u00ed provozn\u00edho \u00fasil\u00ed v d\u016fsledku manu\u00e1ln\u00edch kontrol a p\u0159\u00edpad\u016f podpory<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Podce\u0148ovan\u00e9 riziko: odpov\u011bdnost za data<\/h2>\n\n<p>Z\u00e1rove\u0148 spole\u010dnosti \u010dasto shroma\u017e\u010fuj\u00ed mnohem v\u00edce \u00fadaj\u016f, ne\u017e je nutn\u00e9 &#8211; a vytv\u00e1\u0159ej\u00ed si tak dal\u0161\u00ed riziko. Ka\u017ed\u00e1 ulo\u017een\u00e1 identita znamen\u00e1 odpov\u011bdnost. Identifika\u010dn\u00ed \u00fadaje, data narozen\u00ed a biometrick\u00e9 \u00fadaje jsou nejen citliv\u00e9 &#8211; jsou tak\u00e9 vysoce regulovan\u00e9 v souvislosti s GDPR. V p\u0159\u00edpad\u011b \u00faniku \u00fadaj\u016f hroz\u00ed nejen po\u0161kozen\u00ed pov\u011bsti, ale tak\u00e9 potenci\u00e1ln\u011b zna\u010dn\u00e9 finan\u010dn\u00ed d\u016fsledky.     <\/p>\n\n<h2 class=\"wp-block-heading\">Potvrzen\u00ed atributu: Nov\u00fd standard digit\u00e1ln\u00ed identity<\/h2>\n\n<p>V\u00fdvoj v oblasti regulace v Evrop\u011b (v\u010detn\u011b syst\u00e9mu eIDAS) jednozna\u010dn\u011b sm\u011b\u0159uje spr\u00e1vn\u00fdm sm\u011brem: od shroma\u017e\u010fov\u00e1n\u00ed kompletn\u00edch \u00fadaj\u016f o toto\u017enosti k potvrzov\u00e1n\u00ed jednotliv\u00fdch atribut\u016f. Pr\u00e1v\u011b zde <strong>p\u0159ich\u00e1zej\u00ed<\/strong> ke slovu modern\u00ed technologie, jako jsou <strong>d\u016fkazy nulov\u00e9 znalosti<\/strong>. M\u00edsto p\u0159ed\u00e1v\u00e1n\u00ed kompletn\u00edch z\u00e1znam\u016f \u00fadaj\u016f se potvrzuje pouze spln\u011bn\u00ed ur\u010dit\u00e9 podm\u00ednky, nap\u0159:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Spole\u010dnost je registrov\u00e1na&#8221;  <\/li>\n\n\n\n<li>&#8220;Osoba je opr\u00e1vn\u011bna podepsat&#8221;  <\/li>\n\n\n\n<li>&#8220;Osoba je star\u0161\u00ed 18 let&#8221;<\/li>\n<\/ul>\n\n<p>Bez zve\u0159ejn\u011bn\u00ed podkladov\u00fdch \u00fadaj\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">sproof ident: Minimum dat, maximum obchodn\u00edch v\u00fdhod<\/h2>\n\n<p>S <a href=\"https:\/\/www.sproof.com\/ident\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/ident\/\" rel=\"nofollow noopener\" target=\"_blank\">sproof ident<\/a> sledujeme p\u0159esn\u011b tento p\u0159\u00edstup: spole\u010dnosti dost\u00e1vaj\u00ed p\u0159esn\u011b ty informace, kter\u00e9 pot\u0159ebuj\u00ed &#8211; a \u017e\u00e1dn\u00e9 dal\u0161\u00ed bajty.  <\/p>\n\n<p>Konkr\u00e9tn\u011b to znamen\u00e1, \u017ee  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u017d\u00e1dn\u00fd p\u0159enos kompletn\u00edch \u00fadaj\u016f z pr\u016fkazu toto\u017enosti  <\/li>\n\n\n\n<li>\u017d\u00e1dn\u00e9 ukl\u00e1d\u00e1n\u00ed nepot\u0159ebn\u00fdch osobn\u00edch \u00fadaj\u016f  <\/li>\n\n\n\n<li>M\u00edsto toho: ov\u011b\u0159en\u00e9 atributy ano\/ne nebo selektivn\u00ed datov\u00e9 body.  <\/li>\n<\/ul>\n\n<p>sproof ident funguje jako d\u016fv\u011bryhodn\u00fd zprost\u0159edkovatel mezi zdrojem identity a poskytovatelem slu\u017eeb &#8211; vyu\u017e\u00edv\u00e1 evropsk\u00e9 syst\u00e9my eID.<\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png\" alt=\"sproof Blog: sproof ident\" class=\"wp-image-155059 size-full\" srcset=\"https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1024x546.png 1024w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-300x160.png 300w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-768x410.png 768w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1536x819.png 1536w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-1200x640.png 1200w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident-600x320.png 600w, https:\/\/wp-staging.sproof.com\/wp-content\/uploads\/2025\/10\/Thumbnail_sproof_Ident.png 1933w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/bereit-fuer-eidas-2-0-warum-ihr-unternehmen-einen-europaeischen-identitaets-aggregator-braucht\/\" rel=\"nofollow noopener\" target=\"_blank\">eIDAS 2.0 a agreg\u00e1tory identit: bezpe\u010dn\u00e1 spr\u00e1va digit\u00e1ln\u00ed identity \u2192<\/a><\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Pro\u010d je tento p\u0159\u00edstup pro va\u0161i firmu z\u00e1sadn\u00ed<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Sn\u00ed\u017een\u00ed rizika odpov\u011bdnosti <\/strong><strong><br\/><\/strong>M\u00e9n\u011b ulo\u017een\u00fdch dat znamen\u00e1 men\u0161\u00ed plochu pro \u00fatoky &#8211; a ni\u017e\u0161\u00ed regula\u010dn\u00ed rizika.<br\/><\/li>\n\n\n\n<li><strong>Vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed u\u017eivatelsk\u00e1 zku\u0161enost<\/strong><br\/>\u0160t\u00edhl\u00e9 procesy bez &#8220;odhalov\u00e1n\u00ed dat&#8221; jsou dokon\u010deny rychleji a zvy\u0161uj\u00ed m\u00edru dokon\u010den\u00ed.<br\/><\/li>\n\n\n\n<li><strong>Provozn\u00ed \u00falevy<\/strong><br\/>Automatizovan\u00e9, standardizovan\u00e9 ov\u011b\u0159ov\u00e1n\u00ed sni\u017euje po\u010det manu\u00e1ln\u00edch kontrol a n\u00e1klady na podporu.<br\/><\/li>\n\n\n\n<li><strong>Dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f v budoucnu (eIDAS a GDPR)<\/strong><br\/>Spln\u00edte regula\u010dn\u00ed po\u017eadavky, ani\u017e byste museli investovat do star\u0161\u00edch model\u016f n\u00e1ro\u010dn\u00fdch na data.<br\/><\/li>\n\n\n\n<li><strong>\u0160k\u00e1lovatelnost d\u00edky integraci<\/strong><br\/>Prost\u0159ednictv\u00edm sproof eID Hub lze p\u0159ipojit \u0159adu evropsk\u00fdch poskytovatel\u016f identit &#8211; s podporou selektivn\u00edho uvol\u0148ov\u00e1n\u00ed dat.<\/li>\n<\/ol>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">M\u00e9n\u011b \u00fadaj\u016f. V\u011bt\u0161\u00ed efektivita. M\u00e9n\u011b rizika.    <\/h2>\n\n<p>Ov\u011b\u0159ov\u00e1n\u00ed toto\u017enosti v B2B nemus\u00ed b\u00fdt n\u00e1kladn\u00fdm a rizikov\u00fdm faktorem. Ti, kdo dnes spol\u00e9haj\u00ed na minimalizaci \u00fadaj\u016f a ov\u011b\u0159ov\u00e1n\u00ed na z\u00e1klad\u011b atribut\u016f, nejen\u017ee sni\u017euj\u00ed regula\u010dn\u00ed rizika, ale z\u00e1rove\u0148 zlep\u0161uj\u00ed konverzi a efektivitu proces\u016f.   <\/p>\n\n<p><strong><a href=\"https:\/\/www.sproof.com\/vertrieb\/\" data-type=\"link\" data-id=\"https:\/\/www.sproof.com\/vertrieb\/\" rel=\"nofollow noopener\" target=\"_blank\">Nechte si poradit od na\u0161ich odborn\u00edk\u016f a zjist\u011bte, jak m\u016f\u017eete optimalizovat sv\u00e9 procesy KYC\/KYB a z\u00e1rove\u0148 sn\u00ed\u017eit rizika \u2192<\/a><\/strong><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>sproof ident pro ov\u011b\u0159en\u00ed toto\u017enosti<\/p>\n","protected":false},"author":11,"featured_media":162670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[475],"tags":[],"class_list":["post-158219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-znalostni-prispevek"],"acf":[],"_links":{"self":[{"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/posts\/158219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/comments?post=158219"}],"version-history":[{"count":1,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/posts\/158219\/revisions"}],"predecessor-version":[{"id":158223,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/posts\/158219\/revisions\/158223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/media\/162670"}],"wp:attachment":[{"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/media?parent=158219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/categories?post=158219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-staging.sproof.com\/cs\/wp-json\/wp\/v2\/tags?post=158219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}